Tuesday, September 18, 2012

iPhone 5 Unboxing Pics Surfacing

iPhone sycophants, behold: official pictures of the iPhone 5's unboxing ceremony have surfaced on reputable sites: Jonathan Geller himself posted on Boy Genius Report and CNET has picked it up as well. Could the phones possibly be arriving early? Certainly not...

As we all know by now, Apple goes overboard cares mightily about a consumers initial interaction with a new product, and it does in fact begin with the packaging. Microsoft is known for taking a 'boil the earth' approach, emblazoning their packaging with every logo and graphic under the sun, while Apple takes more of a minimalist approach.

An example: from Adam Lashinsky's book, Inside Apple -- "One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer's obsession."

Additional pic from BGR:

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